User blog comment:BubbaTheGreat44/Important Question/@comment-31479721-20181103153539

When in doubt, assume the answer is money, and in this case, it looks like the answer is money.

First, you could look at this from a merchandise standpoint. They'll get more money if they sell more toys, and they'll only get more toys if they have more characters. People will only buy toys if they know the character, so they have to make Alex more iconic.

Second, you could look at it from an appeal standpoint. They obviously want to appeal to as many people as possible, so they're marketing Alex a lot to appeal to girls. Of course, girls are more willing to read/watch something with a male main character than boys are with a female main character, but they will still be appealing to some girls this way, at little cost to them.

Or it could be just that you're making a big ado over nothing. Does the default skin really matter? You can just change it. Does it really matter what order they're in in skin packs? Not at all. Would you be complaining like this if it was the opposite way around? Think about that question, honestly think about it. I'm not implying you're sexist, just prompting you to think if you're subconsciously prejudiced, which most people are.